2025 ROLEX CHEAT SHEET

The first issue of Wrist Wealth features the 2025 Rolex Value Cheat Sheet, an essential resource for anyone looking to make informed Rolex purchases from an Authorized Dealer. This downloadable PDF breaks down the current men’s Rolex lineup, clearly identifying which models are likely to retain or grow in value and which could lead to losses if bought at retail. With market trends constantly shifting, this cheat sheet gives you a crucial advantage, helping you avoid costly mistakes and ensuring you focus on the most desirable timepieces. Whether you’re a dedicated collector or simply looking to make a smart purchase, this guide is your key to navigating the Rolex market with confidence.

While some Rolex models may lose value when purchased at retail, they can still serve a strategic purpose. Buying these less desirable pieces from an Authorized Dealer helps build a strong purchase history, increasing your chances of being offered highly sought-after models in the future. ADs often prioritize customers who show loyalty, and taking a small hit on certain watches can position you for access to the most exclusive, high-demand pieces—the ones firmly in the green category. This approach allows collectors to work their way up the allocation chain, ultimately securing watches that are much harder to obtain.