HOW TO EARN THE CALL

We all know the drill—walk into an AD, ask about that watch, and get hit with the infamous waitlist smile. But what if I told you that building the right purchase history can actually tilt the odds in your favor?

In this issue, we’re breaking down 15 watches that can help get you closer to the piece you really want—without taking a huge hit if you need to flip them afterward.

This is the blueprint for buying smart and moving up the ladder.

If you’re going to play the AD game, you might as well play it smart. These 15 watches give you the leverage you need without setting your money on fire. Whether you hold onto them, trade up, or flip and move on, each one offers a strategic path forward with minimal downside.

At the end of the day, it's about showing intent without overcommitting—and if done right, getting that dream piece at retail doesn’t have to feel so out of reach.

Until next time—buy smart, stay sharp.